La Refonte is an SEO redesign agency. We rebuild your site to work on Google visibility, visibility in AI answer engines and conversion. With our Rebuild included plan, our team puts the plan into action, rather than just handing it over.
Iris helps prioritise in Atelier SEO. Paste your URL to start with the technical audit.
The tool does not do everything: the La Refonte team steps in when something has to be decided, weighed up or carried out.
Talk to the teamAll three give the same access to the workshop. What changes is how much we do for you.
You get the whole workshop, and someone to guide you.
One client, this plan
Badawin stays in control of its website; we guide the SEO priorities and recommendations.
We rebuild your site, then optimise it for you.
One client, this plan
SmartWag brings its new storefront, catalogue and SEO together on a fully rebuilt foundation.
We keep your site as it is, and optimise it.
One client, this plan
Steel Cyclewear keeps its Shopify store while we improve the website and its SEO without forcing a rebuild.
Included in all three
Already working with the Atelier
AtelierSEOStop juggling ten tools. Atelier SEO brings together technical analysis, visibility and conversion and Iris connects the dots for you.
A 90+ signal technical audit, page by page. You finally know why you don't rank.
We create a workspace for this website. The URL is kept and the first audit starts.
90+ technical signals and performance are analysed. Visibility, competitors and Google fill in your workspace next.
Iris walks you through the priorities and writes your action plan. All that's left is doing it.
A clear dashboard per site. Issues are ranked by impact so you know what to fix first.
Last audit 2 min ago · 214 pages analysed
Interface preview on a sample site. The percentages illustrate how an audit reads, they are not promised results. The score itself is recalculated on every new audit: fixing is what moves it, not an estimate.
The same interface answering a real prioritisation question: see the Iris demonstration.
Atelier SEO is the tool, La Refonte is the agency that publishes it. When the tool isn't enough, the team steps in: design, engineering, content and strategy, with hands-on support from end to end.
One page for each question
Product details, offers, evidence and guides each have a clear home. Go straight to the information you need.
Resources
In June 2026, Google opened a Search Console report on the generative AI features of Search. It counts impressions in AI Overviews and AI Mode, and nothing else: no clicks, no queries, and a gradual rollout. ChatGPT and Perplexity open no console at all. Here is what a survey done by hand still proves.
Three projects compete for the same budget, and there is no universal order between them. There is a reading order: you go through the signals in a set direction and stop at the first one that blocks. That stopping point is your priority, and it is not the same from one site to the next.
A site audit is only worth its order. Three layers, three decision thresholds, and the one check that classic audit grids leave out.
Useful answers, without jargon or detours. Open only what is holding you back.
A tool that audits your site across 90+ technical signals, analyses your performance, your visibility and your competitors then lets you talk it through with Iris, an AI that genuinely knows your data.
technical signals checked
Free · no credit card · the audit keeps running even if you leave the page
