Iris answers and AI calls, paid SEO data (search volumes, Google results, competitors, backlinks) and action plans. Each is charged at its measured real cost, with no fixed price per action.

No subscription

Free to start. You only pay for what you use.

Q: Are audits really free?

Yes, and unlimited within reason: a simple frequency guard only stops abuse.

Q: How do I get the credits on us?

Connect your site’s Search Console: your account is created at that point and receives free credits, once per account. They never expire.

Q: How many sites can I track?

As many as you want. The number of sites is not limited; your balance works across all your sites.

Q: Can my AI agent read my data?

Yes. Atelier exposes an MCP server, the protocol that connects an AI agent to tools: any compatible agent (Claude Code, Claude Desktop, Cursor…) reads your sites’ audit, Search Console and plans. Reads are free.

Q: Do the service plans replace credits?

They are two different things. Service plans pay for La Refonte’s team working on your site; they are agreed in a 20-minute conversation.

Q: Why is the Rebuild included plan a six-month commitment?

The six months cover the rebuild and the follow-up after launch in one plan. It is a service commitment, not a guaranteed reindexing or ranking timeline: Google processes each site at its own pace.

Audits are free and unlimited within reason, like your sites’ public dashboard and the MCP server for your AI agents. Iris answers, paid SEO data and action plans are paid at measured real cost, from a balance you top up freely. Free top-up from $1, and $5 on us when you connect your Search Console.

Analyse my site for free See what you pay for

What you pay for

Free while it costs nothing. At measured real cost after that.

No subscription, no monthly allowance: one balance you top up whenever you like. It only goes down on what has a real cost.

Free

Your sites' technical audit
Your sites' dashboard
Each site's public page
The public MCP and its reads
Connecting Search Console and Analytics

At measured real cost

Iris answers and AI calls
Paid SEO data: volumes, SERPs, competitors, backlinks
Action plans, at the cost of generating them

Charged at the measured cost of each call, with no fixed price per action. An action plan starts with a balance of at least $5.

Free top-up

Top up any amount you like

From $1 to $5,000

What you top up is credited one for one. One-off card payment, invoice included. Your credits work across all your sites and never expire.

Top up my balance

You top up from your account. It is created when you connect your site’s Search Console.

$5 on us

when you connect your first Search Console to your account. Once per account, with no expiry date.

Done-for-you

Have La Refonte’s team apply it

Three plans of human work, billed monthly, separate from your credit balance. What changes is how much the team does for you.

Guidance

You get the whole workshop, and someone to guide you.

199 € for the first month

then 350 € / month

No commitment

Let's talk for 20 minutes →

You stay in control of your site
Every recommendation explained step by step
Iris answers when you get stuck

Included in all three

90+ signal technical audit
Iris, connected to your data
Technical & editorial action plans
Competitors, AI visibility, Search Console & Analytics

One client, this plan

BadawinWebsite preview

Visit Badawin ↗

Badawin stays in control of its website; we guide the SEO priorities and recommendations.

MOST COMPLETE

Rebuild included

We rebuild your site, then optimise it for you.

500 € / month

6-month commitment

Let's talk for 20 minutes →

Your site fully rebuilt from scratch, on WordPress or Shopify as you prefer
Every recommendation applied by hand, by us
A site that is fast by construction: Core Web Vitals can't be retrofitted
You never open the code

Included in all three

90+ signal technical audit
Iris, connected to your data
Technical & editorial action plans
Competitors, AI visibility, Search Console & Analytics

One client, this plan

SmartWagWebsite preview

Visit SmartWag ↗

SmartWag brings its new storefront, catalogue and SEO together on a fully rebuilt foundation.

Implementation on your site

We keep your site as it is, and optimise it.

800 € / month

No commitment

Let's talk for 20 minutes →

No rebuild: we work on your current site
Every recommendation applied by hand, by us
Your CMS, your host, your habits: nothing to change

Included in all three

90+ signal technical audit
Iris, connected to your data
Technical & editorial action plans
Competitors, AI visibility, Search Console & Analytics

One client, this plan

Steel CyclewearWebsite preview

Visit Steel Cyclewear ↗

Steel Cyclewear keeps its Shopify store while we improve the website and its SEO without forcing a rebuild.

Side by side

The three plans compared

Three plans of human work, alongside the tool. What changes fits in four lines: who does the work, on which site, under which commitment, and for which profile.

What changes	Guidance199 € for the first month, then 350 € / month	Rebuild included500 € / monthMOST COMPLETE	Implementation on your site800 € / month
What you do	You apply the recommendations, at your own pace.	You approve the designs, the content and each release.	You approve the fixes before they go live.
What the team does for you	Nothing on the site: the tool, the action plans and Iris answer, you execute.	The full rebuild, then the fixes applied throughout the engagement.	The fixes applied on your current site, without rebuilding it.
The site	Yours, unchanged.	Rebuilt from scratch, on WordPress or Shopify as you prefer.	Yours, with your CMS and your host.
Commitment	None.	Six months.	None.
Who it is for	A team or a freelancer with time to execute and a technically healthy site.	An owner whose site needs rebuilding, who would rather not manage two suppliers.	An organisation attached to its current site, with no internal resource for the fixes.

Amounts are monthly and exclude tax. These plans cover the team’s work and are agreed in a conversation, which makes sure they match the site.

To inform the decision

Useful reads before choosing: the results measured on a real site · what the SEO audit checks in detail · How to audit a website, in the order that matters · Where to start between SEO, AI visibility and conversion · SEO tool or agency: which option is right for you? · Redesign your website without losing your SEO: 12 points to check.

Behind Atelier SEO

La Refonte, the agency that grows your site

Atelier SEO is the tool, La Refonte is the agency that publishes it. When the tool isn't enough, the team steps in: design, engineering, content and strategy, with hands-on support from end to end.

Book a strategy audit See the sites we built →

Discover the La Refonte agency →

Rémi SeguraFounder
IlanProject manager
Loïs PerrigonDeveloper

Pricing questions

Do I need a subscription?

Straight answer

No. There is no subscription and no monthly allowance: one prepaid balance you top up with any amount you like. What you top up is credited one for one, and credits never expire.

Are audits really free?

What uses credits?

How do I get the credits on us?

How many sites can I track?

Can my AI agent read my data?

Do the service plans replace credits?

Why is the Rebuild included plan a six-month commitment?

First step

Start with the free audit

Paste your site’s address: the analysis starts right away, no account or credit card needed.

Analyse my site