Crawlability & indexing
Robots, sitemaps, HTTP status, canonicals, depth and the pages Google can actually discover.
The starting point
A free, comprehensive and actionable SEO audit
The Atelier analyses your website across more than 90 checks, shows the affected pages and turns findings into priorities. Your workspace can then connect competitors, AI visibility and Google data.
What is actually checked
A page-by-page diagnostic, not an isolated score
Each family answers a precise question and keeps the evidence needed to verify the finding.
On-page & structured data
Titles, descriptions, hierarchy, content, internal links and Schema.org markup.
Performance & experience
Core Web Vitals, resource weight, images, visual stability and issues observed across templates.
Priorities & evidence
Severity, affected URLs, risk explanation and a correction order instead of a raw problem list.
Your workspace
Your scores, your issues, your priorities
A clear dashboard per site. Issues are ranked by impact so you know what to fix first.
Overview
Last audit 2 min ago · 214 pages analysed
SEO
72+6
Perf.
61-2
GEO
45+11
Conv.
68+3
Organic traffic+38%
FebAprJul
Priority issues
CRITICAL
LCP at 4.1s on mobileCore Web Vitals · 128 pages
+18% trafficHIGH
34 pages with no meta descriptionOn-page SEO
+9% CTRHIGH
Missing from AI answersGEO · 6 key queries
New channelMEDIUM
12 broken internal linksInternal linking
+4% crawlInterface preview on a sample site. The percentages illustrate how an audit reads, they are not promised results. The score itself is recalculated on every new audit: fixing is what moves it, not an estimate.
After the diagnostic
The audit opens an operations workspace
Iris can then connect the findings with your competitors, Google and AI-engine visibility, plus Search Console and Analytics data when connected.
The heart of atelier.seoView the offers →
Just ask Iris.
Iris isn't a generic chatbot. She's connected to your audit: your pages, your competitors, your performance and your history. Her answers are grounded in your data.
✦She reads your audit, not generic advice
✦She compares you to your real competitors
✦She ranks by business impact
✦She writes your action plan
Sample conversation on a fictional site. It shows the format of Iris answers, the figures announce no gain.
Competitive analysis
See exactly what your competitors do better than you: the keywords they capture and you don't, their content, their structure and the gaps to close.
CompetitorKeyword gap
seomax.fr+47
rankpro.io+31
boost-seo.com+19
Google visibility + AI engines
SEO alone no longer cuts it. atelier.seo also measures your GEO are you cited by ChatGPT, Perplexity and Google's AI Overviews? If not, we tell you how to get there.
Google (SEO)Top 10 · 42 keywords
ChatGPTRarely cited
PerplexityNever cited
From diagnosis to action
Action plans & tracking over time
Iris turns the audit into a roadmap: technical fixes, content to create, priorities by impact. Then you watch your scores move month after month.
Month 1Technical fixes: vitals, indexing, internal linking
Month 2Rework the 8 highest-potential pages + 6 new articles
Month 3Targeted link building & GEO optimisation for AI
Your real data, plugged in
Connect Google Search Console and Analytics: the audit picks up your actual traffic and performance.
Google Search ConsoleConnected ✓
Google AnalyticsConnected ✓
One click, no technical setup.
Who is it for?
Made for everyone whether you run one site or a hundred.
Founders & executives
A clear view, no jargon
Marketing & growth
Priorities you can act on
SMBs & online stores
More traffic, more sales
SEO freelancers
Save hours of analysis
Consultants & agencies
Many sites, one dashboard
SEO audit questions
Straight answer
Yes. The first technical diagnostic starts without a payment card or account. Paid offers cover ongoing access with support and the human work delivered by La Refonte.
Your baseline
See what your website is really saying
Run the first audit, then explore the findings in your own workspace.