Rémi Segura
Founder
Runs the strategic audits and decides which work goes first for the clients under engagement.
LinkedIn profileSigned analyses
Who writes the SEO analyses on Atelier SEO: a consultant + Iris
An automated tool can produce a score. It does not decide what matters for your business. This page names the people who make that call.
Short answer
A consultant from the agency, assisted by Iris
Atelier SEO is published by La Refonte, a rebuild and SEO agency. The analyses published here are written by one of its three partners, from the real data of the site concerned. Iris, the workshop’s assistant, reads the data and prepares the hypotheses. Deciding what comes first, and writing it up, stays human.
Who writes
Who writes the analyses and the recommendations
Three people, one agency, distinct roles. Every piece published on this site carries the name of whoever wrote it.
Ilan
Project manager
Follows the execution of engagements and connects the recommendations to what actually ships.
LinkedIn profile
Loïs Perrigon
Developer
Builds the workshop and Iris: the technical checks, the reading of Google data and the generation of action plans.
LinkedIn profileThe actual work
What that person concretely does with your data
The question behind this one is simple: is it a human, or a generic AI repeating blog advice?
The answer comes down to three moves, in this order.
Read what the site actually says
In “Santé du site”, Iris brings together the domain’s page crawl and technical checks. On the “Performance” screen, “Search Console (before the click) → GA4 (after the click)” connects visibility with business actions when the accounts are connected. The human then picks what deserves a closer look.
Decide what comes first
In “Plans d’action”, findings are ordered from their severity and the impact observed in the data. The final call belongs to the consultant: a screen can propose an order, but it does not know the client team’s capacity or this year’s commercial priority.
Write something an owner will read
The detailed “Plans d’action” card carries the address concerned, the evidence and the task to execute. Iris prepares that structure and the figures; the wording, nuances and removal of unverifiable promises are still done by hand at review.
Why sign
Why content is signed rather than published under the brand alone
An owner reading a recommendation wants to know who stands behind it. A brand does not answer for a mistake; a person does.
The site already names real clients. Signing the analyses extends the same logic: what can be verified is worth more than what is asserted.
Answer engines read it much the same way. Content attributable to an identifiable person, with a verifiable public profile, is quoted more readily than an anonymous text.
Every blog article therefore carries a signature in its footer, with a link to this page.
To check
What you can verify yourself
The claims on this page can be checked in a few minutes, without taking our word for it.
Run your own audit
Paste your site address. The free diagnostic shows the real level of detail of the findings, before any sales conversation.
Read the site’s public journal
Atelier SEO applies its own protocol to itself and publishes dated readings, including the periods where nothing moves.
Check what is read in your data
The exact scope of the Google access requested, what it produces and what is never done with it, is described in detail.
Compare the support levels
Three plans, the same access to the tool. What changes is how much of the work goes to the team rather than to you.
Watch Iris work on a real case
The same prioritisation question is asked twice, without and then with the website data connected. Both answers are published side by side, on a site whose audit is public.
Next: the Iris demonstration on a real case, the public demonstration tracked month by month, what the audit checks in detail, how a rebuild unfolds, what the tool reads in your Google data, the three support plans and their scope, How to audit a website, in the order that matters, AI citation tracking: what Search Console shows, and what you still measure by hand.
Questions about signed analyses
Straight answer
One of the three partners of La Refonte, the agency that publishes Atelier SEO. The name appears on the published content, with a link to this page and to that person’s LinkedIn profile. The roles differ: Rémi runs the strategic audits, Ilan follows execution, Loïs builds the tool and Iris.
On your site
The best proof is still your own diagnostic
The free diagnostic only needs an address. You will judge the quality of the analysis on a site you know by heart.