Rémi Segura
Founder / project management
Runs the strategic audits and decides which work goes first for the clients under engagement.
LinkedIn profileSigned analyses
Who writes the SEO analyses on atelier.seo: a consultant + Iris
An automated tool can produce a score. It does not decide what matters for your business. This page names the people who make that call.
Short answer
A consultant from the agency, assisted by Iris
atelier.seo is published by La Refonte, a rebuild and SEO agency. The analyses published here are written by one of its three partners, from the real data of the site concerned. Iris, the workshop’s assistant, reads the data and prepares the hypotheses. Deciding what comes first, and writing it up, stays human.
Who writes
Who writes the analyses and the recommendations
Three people, one agency, distinct roles. Every piece published on this site carries the name of whoever wrote it.
Ilan
Co-founder / SEO & SEA
Follows the execution of engagements and connects the recommendations to what actually ships.
LinkedIn profile
Loïs Perrigon
Founder / full-stack developer
Builds the workshop and Iris: the technical checks, the reading of Google data and the generation of action plans.
LinkedIn profileThe actual work
What that person concretely does with your data
The question behind this one is simple: is it a human, or a generic AI repeating blog advice?
The answer comes down to three moves, in this order.
Read what the site actually says
Page crawling, technical checks, Search Console and Analytics data when they are connected. Iris does that reading, on your site, not on market averages.
Decide what comes first
An audit surfaces more problems than a team can handle. Ranking them by business impact is a decision, and it is taken by someone who knows the client’s business.
Write something an owner will read
An action plan is written to be applied. Wording that commits to nothing, figures given without measurement and technical jargon are removed at review.
Why sign
Why content is signed rather than published under the brand alone
An owner reading a recommendation wants to know who stands behind it. A brand does not answer for a mistake; a person does.
The site already names real clients. Signing the analyses extends the same logic: what can be verified is worth more than what is asserted.
Answer engines read it much the same way. Content attributable to an identifiable person, with a verifiable public profile, is quoted more readily than an anonymous text.
Every blog article therefore carries a signature in its footer, with a link to this page.
To check
What you can verify yourself
The claims on this page can be checked in a few minutes, without taking our word for it.
Run your own audit
Paste your site address. The free diagnostic shows the real level of detail of the findings, before any sales conversation.
Read the site’s public journal
atelier.seo applies its own protocol to itself and publishes dated readings, including the periods where nothing moves.
Check what is read in your data
The exact scope of the Google access requested, what it produces and what is never done with it, is described in detail.
Compare the support levels
Three plans, the same access to the tool. What changes is how much of the work goes to the team rather than to you.
Next: the public demonstration tracked month by month, what the tool reads in your Google data and the three support plans and their scope.
Questions about signed analyses
Straight answer
One of the three partners of La Refonte, the agency that publishes atelier.seo. The name appears on the published content, with a link to this page and to that person’s LinkedIn profile. The roles differ: Rémi runs the strategic audits, Ilan follows execution, Loïs builds the tool and Iris.
On your site
The best proof is still your own diagnostic
The free diagnostic only needs an address. You will judge the quality of the analysis on a site you know by heart.